Director of the Center on Public Diplomacy at the University of Southern California

Dr. Jian Wang is director of the Center on Public Diplomacy at the University of Southern California. His books include Shaping China’s Global Imagination: Branding Nations at the World Expo, Soft Power in China: Public Diplomacy through Communication (editor), and Foreign Advertising in China: Becoming Global, Becoming Local. He was formerly with the international consulting firm McKinsey & Company, and has taught at Purdue University and Chinese University of Hong Kong.